• Emily Elsner Twesme

Trial-And-Error Entrepreneurship

Updated: Mar 2

I stumbled into business ownership.


My experience achieving a doctorate, teaching at the undergraduate and graduate levels at a university, and years of real-life experiences did not prepare me for this.

This was not in my five-year plan.


There’s a pretty good chance that you are in the same boat.


You started your business because you love the field or you have an awesome skill set, or both. Management and teaching how to communicate with others have been my life’s calling.


But it’s more unlikely that you started the business because you love running a business.

I’ve spent years learning on the job and in the classroom, very often with a plan and a very specific intention.


Starting a business, though, was a reality that I didn’t see coming.


I was not adequately prepared for things like 1099 forms, business insurance, niche-ing, or SEO, and when starting out it feels like you have to be good at everything and all at once.


As an entrepreneur - whether you are new to business ownership or have been doing this for a while - you have to wear so many, many hats!


I’ve had to learn a lot of lessons the hard way. Trial and error, followed by a few more errors, inserted swear words, calls to friends and mentors, and another trial or two before I reached my solution.


Even though I see it all the time on TV and in movies, I haven’t had a lot of those lightbulb moments.


You know, where a lightbulb comes on above your favorite character and suddenly they have all the answers?



Nope, none here.


There have been plenty of days that I wanted to stay in bed with the covers over my head, waiting until I felt more equipped to face my challenge-of-the-day.


You can learn so much through time and experience while running a business.

However, you may also get to a point when you don’t have time or energy to learn the hard way.


I talk to business owners and managers every day. As they tell me the challenges they face time and time again, they are looking for answers that:


1. Are proven to work


2. They can start using right away


You want and need a shortcut: Something to help accelerate your learning and get you to the end result without the pain, suffering, and sleepless nights.


Enter: Accelerate Your Learning Curve


This six-week series is designed specifically to eliminate the longterm trial-and-error learning most entrepreneurs experience.


I am energized by searching for answers to problems and figuring out the most effective way to share this information so someone can use it at work as soon as they leave our session.


We will cover everything from resolving conflict with both clients and colleagues to negotiating effectively; identifying and embracing differences in order to create meaningful collaborations to sharing your story with passion. You will learn subtle changes you can make that will give you more time to develop your business and pursue your awesome ideas that will change the world.



Ready to get started?


Head to www.brightbusinessconsulting.com to register for this class series.


Want to learn more about each week of the course? Check out this blog post!


Seats are limited, so register TODAY!


This post is contributed by:



Bright Business Consulting specializes in helping businesses work through communication challenges and on-site professional development training.


Dr. Emily Elsner Twesme, owner and operator, has a doctorate in business administration and extensive experience as both a manager and business communication instructor.



For more information, visit www.brightbusinessconsulting.com or contact her directly at emily@brightbusinessconsulting.com

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