• Adam Accola

Lunch & Learn: Customer Clarity

During this Lunch & Learn session (originally hosted on April 8, 2020), Laura Benjamin, Brand Strategist and Owner of Satellite Six walks participants through the Customer Avatar worksheet.

You can find and download this worksheet here.

Workshop Overview

Are you frustrated by putting money and effort into marketing that doesn’t deliver outcomes you want?

Is your website failing to generate traffic or leads?

Do you feel like customers just don’t “get” your business?

Then this workshop is for you.

The best brands - big or small - understand the value of obsessing about their customer. There is nothing more valuable to your business than a thorough understanding of what your customer cares about most.

This awareness and connection is what separates winning businesses from businesses that flounder and fail, because only when a business truly knows their audience can they inspire and influence them.

At this event, you will learn how to create a Customer Avatar profile your customer and how to make the right choices in your own marketing using the Customer Avatar as your guide.

You’ll leave with a clear understanding of the type of customer you want to reach, how to think deeper than basic demographics, and how to use the components of the Customer Avatar we build together as the building blocks of your own brand strategy.

About our Presenter

Laura Benjamin is a Brand and Web Marketing Strategist who partners with business owners, entrepreneurs, and solopreneurs to focus their marketing strategies and build systems that grow brands and business.

With nearly 20 years experience in brand and web marketing with businesses ranging from startups and regional change-makers to multimillion dollar global brands, Laura understands that what drives engagement and sales is a deep understanding of your audience and a finely crafted approach to connect with customers on deeper levels of identity, message, and experience.

Laura has presented seminars for industry leaders on building clear audience models, planning an effective brand, and designing digital marketing systems to generate leads and business growth. She has been invited to speak at universities, professional organizations, and economic development groups.

Laura’s work has won dozens of industry awards for brand design and website design, and her articles have been featured in trade blogs and industry publications. In addition to her work as a strategist, Laura owns a website services company, coaches entrepreneurs, and serves as a board member for her regional innovation center.

Laura holds a BA in communications from the University of Wisconsin - Eau Claire.

Series Overview

This series of workshops is geared towards giving small businesses and startups the tools they need to succeed in the Chippewa Valley. These events include a one-hour workshop followed by a flexible half-hour of question-and-answer with the presenter. This free series is sponsored by Marawood Construction Services.

Find out about upcoming Lunch & Learn workshops on our Events Page.



312 S Barstow Street

Suite 2

Eau Claire, WI 54701

Contact Us



Staffed Hours

M - F  10:00AM - 1:00PM

(Closed to the Public)

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