Writing About Sensitive Topics at Work

CoLab Programming Presented by Northwestern Bank

OVERVIEW

If you write on behalf of an organization or business, you want to create content that makes people feel respected and included.

If your content misses the mark, you risk offending or alienating your audience. And when you want to be inclusive and mindful, that’s understandably the last thing you want to do.

Whether you’re writing an internal email or sharing a post on social media, this session will provide you with a 3-question framework for thoughtfully writing about sensitive topics like Covid-19, social identities, and current events.

THE LOGISTICS

45 minute virtual workshop followed by 15 minutes of Question & Answer

THREE THINGS WE WILL DISCUSS

1. Sensitive topics that you may need to write about
2. A 3-question framework for evaluating your messaging
3. Best practices and recommended resources for writing more thoughtful content.

THIS WORKSHOP IS DESIGNED FOR

• Small business owners,
• Startup employees,
• Communications and marketing folks,
• And any individual who writes content on behalf of an organization.

In short, if you want to write more inclusive and respectful content, this workshop is for you!

If you already have an advanced understanding of public relations, inclusive writing, and writing for social justice, the content in this workshop may be a review for you, but we still invite you to join us!

PRESENTERS

Jade Brown, M.S., she/her/hers, Diversity and Inclusion Manager with Polen Capital

After four years working in higher education, Jade Brown is now the inaugural Diversity and Inclusion manager at Polen Capital, an investment management firm that has $58 billion dollars in assets with offices established in Boca Raton, Boston, and London. Her role centers on D&I strategy, recruiting and relationship building with various community partners. Jade lives in Orlando, FL, her interests include reading, kickboxing and spending time with her husband and dog. Connect with Jade on LinkedIn.

Laura Riley, M.S., she/her/hers, Writer and Owner of Riley Content Group LLC

Laura Riley writes strategic content for ethical companies—with special interests in emotional intelligence, workplace wellness, and small business. She loves sharing new ideas as a writer, career coach, speaker, and instructor. Her motto is, “We are how we treat each other and nothing more,” lyrics by The Alternate Routes. The best place to connect with Laura is on LinkedIn. 

If the cost of this workshop is a barrier for you, we invite you to reach out to adam@colabec.com for options to attend.