Plan One Year of Content in One Day

Plan One Year of Content in One Day

Planning digital content and engaging your audience doesn’t have to be complicated. Let’s simplify things. In this workshop, participants will develop a strategic content marketing plan—mapping out a year’s worth of content, while also defining their publication strategy.

Capped at 20 participants, this two-part workshop includes a live one-hour webinar, followed by a 1:1 consulting call with Laura Riley, owner of Riley Content Group LLC.

Laura has developed strategic content for national organizations like Boston Consulting Group, AAA, and Zelle, tech-based startups including Sayge and Akindi, and local organizations like Downtown Eau Claire, Inc.

THE LOGISTICS!

Part One: Tuesday, January 26, 4 PM CST

• 60-minute live webinar: Plan One Year of Content in One Day

Part Two: Various Time Slots Available in February

• 30-minute 1:1 consulting session with Laura Riley

THE DETAILS!

5 things you will accomplish in this two-part workshop:

1. Identify topic themes to strategically guide your organization’s content.
2. Identify the type(s) of content you want to create and/or curate (e.g. articles, podcasts, social posts).
3. Outline your monthly publication calendar, defining the cadence of your content.
4. Learn how to write and design posts to attract your target audience.
5. Learn how to repurpose long-form content into short-form content.

Want to plan your content for 2021 in one day? Let’s do this. Take a second to register for this two-part workshop!

MORE INFO!

Who should participate?

• Small business owners who are passionate about their product or service.
• Owners or operators with a limited or nonexistent marketing team.
• Communications or marketing professionals who want to add structure to their content creation.
• Folks with the ability to write or speak about their industry and product or service.
• People who can write their own content, or outsource their content creation ($500+ per month).
• Individuals who are willing to engage with customers online (e.g. reply, respond, like).

To get the most out of this workshop, participants should:

• bring a clear understanding of their product and/or service;
• clearly define their target audience;
• understand their brand voice and values;
• have at least one existing marketing channel (e.g. website, email list, Facebook, Instagram).

Speaker Bio Laura Riley creates strategic content for ethical companies—with special interests in emotional intelligence, workplace wellness, and small business. She loves sharing new ideas as a writer, career coach, speaker, and instructor. Her motto is, “We are how we treat each other and nothing more,” lyrics by The Alternate Routes. The best place to connect with Laura is on LinkedIn.